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State of AEO 2026: AI Outpaces Measurement
G2 research from 153 B2B marketing decision-makers finds AI answer engines are becoming buyers' first research step faster than marketing teams can measure their visibility and impact.
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70% of Product Roadmaps Are Shifting Toward AI. Monetization Is Still Unresolved.
G2 Research's 2026 study of 549 professionals finds 70% of product roadmaps now bend toward AI, but most still have not settled on how to charge for it.
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73% of AI Pricing Professionals Favor Flexible Models. Blanket Premiums Are Collapsing
Seventy-three percent of AI pricing professionals favor usage-based or hybrid models, while most accept only a modest premium with proof. See what buyers now expect from AI vendors.
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