G2 Research · Full Report · Jun 3, 2026
How 104 business professionals are using AI in everyday knowledge work, revealing a pattern where AI accelerates output but human verification, workflow control, and cognitive load management remain central.
New reports, fresh interviews, and ongoing refreshes — since you last visited.
DEMO / MOCKUP — illustrates how four vendors share one G2 report at Tier 1/2: Aha! and Amplitude (Tier 2 / Silver) and Productboard and LaunchDarkly (Tier 1 / Bronze). Study findings and interview quotes are real; all sponsor framing is placeholder for layout purposes.
The research points to a clear shift in how organizations buy HR, payroll, and HCM technology: the category is moving from feature evaluation to burden evaluation.
How 303 enterprise leaders are scaling AI without ceding control: 93% have hit real automation failure modes, 54% name risk and liability as their top constraint, 77% keep sensitive work assistive-only with human approval, and 79% are actively preparing infrastructure for agentic workflows.
How 121 business professionals are navigating AI adoption and governance, revealing a dominant position that favors progress with guardrails rather than rejection, where human authority remains non-negotiable.
How 335 B2B professionals are navigating AI-assisted vendor research, revealing a buying process where AI accelerates early discovery and content triage but human verification and direct negotiation still govern final decisions.
How 246 product and engineering leaders are navigating AI-driven roadmap pressure: 99% say AI is affecting product planning, 60% describe it as must-have or increasingly customer-expected, 56% are making balanced but growing AI investments, and 52% prefer buying or wrapping vendor APIs to prioritize speed over full ownership. The dominant end state is AI as invisible product infrastructure, cited by 79%.
Commissioned Research
Category studies commissioned by leading vendors, built on G2's review data and refreshed on a quarterly cadence.
The research points to a clear shift in how organizations buy HR, payroll, and HCM technology: the category is moving from feature evaluation to burden evaluation.
G2 engaged with 100 industry experts to understand how enterprise commerce brands are rethinking platforms, personalization, and customer experience. This research reveals six key findings and five strategic themes shaping modern commerce.
103 nonprofit fundraising leaders reveal a clear gap between relationship-first strategy and fragmented operating reality. Every team agrees on stewardship principles, but only 16% have a mostly integrated stack. Lean teams absorb manual cleanup, duplicate records, and missed follow-up while 75% await proactive intelligence tools that surface what to do, not just what happened.
How AI-selling companies are changing the way they price, sell, and run revenue operations — and why no single team owns revenue anymore.
Answer Engine Optimisation
Custom research published under G2's brand, updated quarterly with fresh interviews. Structured to appear in AI-generated answers, where your next buyers are already looking.
For category leaders
Research built by G2's team, published under G2's masthead and structured for AI citation from the start.
