Original and commissioned research on how software gets evaluated, bought, adopted, and used.
How sales and marketing leaders are adopting AI across their workflows, revealing patterns in maturity, automation boundaries, and human-AI collaboration.
G2 Research · Read Report · 18 min
Seventy-three percent of AI pricing professionals favor usage-based or hybrid models, while most accept only a modest premium with proof. See what buyers now expect from AI vendors.
This research examines how organizations are moving from AI experimentation into practical workforce adoption, with a focus on where AI is being used, what is slowing broader deployment, and how leaders are adapting roles, hiring, and management expectations in response. The topic matters because AI is no longer just a technology decision; it is becoming an operating model and workforce design question, shaping how work gets done, what skills are valued, and how companies balance productivity gains with governance, trust, and human judgment.
How 111 business professionals are sharing expertise at work: 59% say helping others is their primary motivation, 45% prefer one-to-one or small-group formats over broadcast, 79% name time and production effort as the main barrier to sustained sharing, and 99% require guardrails before adopting AI-assisted sharing.
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G2's research team works with software companies to publish original, AI-cited reports using real buyer interview data. Structured to appear in AI-generated answers, where your next buyers are already looking.
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