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Not Benchmarks, Not Tokens: Enterprise LLM Buying 2026
Enterprises buy LLMs on outcomes, not leaderboards or tokens: 85% test on their own data, 60% judge cost by ROI, yet 53% have no cost-per-outcome metric. n=102.
The Connected Mandate 2026: UK AI Readiness Gap
How 100 UK business decision-makers experience technology fragmentation and AI readiness: 77% run on estates where 60% or less of software is connected, 90% flag security or compliance exposure, only 7% can quantify AI financial return, and 73% call becoming a connected organisation business-critical.
State of AEO 2026: AI Outpaces Measurement
G2 research from 153 B2B marketing decision-makers finds AI answer engines are becoming buyers' first research step faster than marketing teams can measure their visibility and impact.