More in this area G2 Research Published Sep 21, 2026 Cross-industry 32 min read
The Connected Mandate 2026: UK AI Readiness Gap How 100 UK business decision-makers experience technology fragmentation and AI readiness: 77% run on estates where 60% or less of software is connected, 90% flag security or compliance exposure, only 7% can quantify AI financial return, and 73% call becoming a connected organisation business-critical.
Read Report G2 × HubSpot Published Aug 26, 2026 Cross-industry 18 min read
State of AEO 2026: AI Outpaces Measurement G2 research from 153 B2B marketing decision-makers finds AI answer engines are becoming buyers' first research step faster than marketing teams can measure their visibility and impact.
Read Report G2 Research Published Aug 24, 2026 Technology/SaaS 19 min read
70% of Product Roadmaps Are Shifting Toward AI. Monetization Is Still Unresolved. G2 Research's 2026 study of 549 professionals finds 70% of product roadmaps now bend toward AI, but most still have not settled on how to charge for it.
Read Report G2 Research Published Aug 14, 2026 Technology/SaaS · Cross-industry 20 min read
73% of AI Pricing Professionals Favor Flexible Models. Blanket Premiums Are Collapsing Seventy-three percent of AI pricing professionals favor usage-based or hybrid models, while most accept only a modest premium with proof. See what buyers now expect from AI vendors.
Read Report G2 Research Published Aug 10, 2026 Cross-industry 17 min read
AI Adoption at Work: 77% Embed AI in Workflows G2 research from 1,392 interviews finds 77% of professionals embed AI in workflows, while governance, readiness, and work redesign lag behind.
Read Report G2 Research Published Aug 3, 2026 Cross-industry 20 min read
AI At Work: Adoption, Friction, and Workforce Redesign This research examines how organizations are moving from AI experimentation into practical workforce adoption, with a focus on where AI is being used, what is slowing broader deployment, and how leaders are adapting roles, hiring, and management expectations in response. The topic matters because AI is no longer just a technology decision; it is becoming an operating model and workforce design question, shaping how work gets done, what skills are valued, and how companies balance productivity gains with governance, trust, and human judgment.
Read Report G2 Research Published Aug 3, 2026 Cross-industry 19 min read
Bounded Autonomy: How Enterprises Are Scaling AI How 303 enterprise leaders are scaling AI without ceding control: 93% have hit real automation failure modes, 54% name risk and liability as their top constraint, 77% keep sensitive work assistive-only with human approval, and 79% are actively preparing infrastructure for agentic workflows.
Read Report G2 × Tanium Published Jun 15, 2026 Cross-industry 15 min read
AI that acts: What IT and security teams are buying, and what it takes to trust it G2 interviewed 118 IT and security leaders to understand how teams are using AI, what they are buying, and what they require before AI can act. The findings show a market moving from AI that answers to AI that acts, but only on unified data, within governed guardrails, and with proof buyers can audit.
Read Report G2 × Adobe Published Jun 15, 2026 Retail/eCommerce 15 min read
Transforming Enterprise eCommerce: Strategies for AI Adoption, Personalization, and Platform Modernization G2 engaged with 100 industry experts to understand how enterprise commerce brands are rethinking platforms, personalization, and customer experience. This research reveals six key findings and five strategic themes shaping modern commerce.
Read Report G2 Research Published Jun 15, 2026 Cross-industry 13 min read
Guardrails, Not Rejection: How People Really See AI How 121 business professionals are navigating AI adoption and governance, revealing a dominant position that favors progress with guardrails rather than rejection, where human authority remains non-negotiable.
Read Report G2 × Adobe Published Jun 15, 2026 Retail/eCommerce 15 min read
AI & Personalization in Ecommerce 2026 | G2 Research 80% of enterprise commerce orgs are adopting AI. G2's 2026 study of 100 leaders reveals strategies for personalization and platform modernization.
Read Report G2 Research Published Jun 15, 2026 Cross-industry 19 min read
AI Speeds Discovery, But Trust Still Decides How 335 B2B professionals are navigating AI-assisted vendor research, revealing a buying process where AI accelerates early discovery and content triage but human verification and direct negotiation still govern final decisions.
Read Report G2 Research Published Jun 12, 2026 Technology/SaaS 17 min read
AI Roadmaps Under Pressure: Speed, Tradeoffs, and Control How 246 product and engineering leaders are navigating AI-driven roadmap pressure, revealing teams that see AI as increasingly non-negotiable but favor speed over ownership and envision AI as invisible infrastructure.
Read Report G2 Research Published Jun 11, 2026 Cross-industry 18 min read
Beyond Adoption: The AI Integration Ceiling How 293 business professionals are navigating the gap between AI adoption and strategic integration, revealing widespread tactical use but persistent barriers in security, skills, and outcome measurement that prevent deeper embedding.
Read Report G2 Research Published Jun 11, 2026 Cross-industry 18 min read
AI Pricing After the Hype How 350 business professionals are navigating AI pricing and procurement decisions, revealing a market where buyers expect AI as baseline functionality, apply traditional cost discipline to premiums, and treat AI spend as routine operational expense.
Read Report G2 Research Published Jun 11, 2026 Cross-industry 13 min read
AI At Work: Delegation, Oversight, And Human Judgment How 121 business professionals are navigating AI's role in their daily work, revealing clear boundaries between tasks they readily delegate and those where human judgment and oversight remain essential.
Read Report G2 Research Published Jun 3, 2026 Cross-industry 12 min read
Conditional Trust: The Public Blueprint for Acceptable AI How 92 business professionals are navigating AI acceptance and trust, revealing pragmatic attitudes but clear conditions around consent, human oversight, and shared responsibility for managing workforce disruption.
Read Report G2 Research Published Jun 3, 2026 Cross-industry 13 min read
AI At Work: Faster Output, Human Control How 104 business professionals are using AI in everyday knowledge work, revealing a pattern where AI accelerates output but human verification, workflow control, and cognitive load management remain central.
Read Report G2 × Xactly Published Jun 1, 2026 Cross-industry 8 min read
AI Adoption in Sales Performance Management How enterprise sales performance management teams adopt, validate, govern, and scale AI.
Read Report G2 Research Published May 29, 2026 Cross-industry 18 min read
AI Adoption Under Control: Opportunity, Governance, and Drag How 249 enterprise leaders are balancing AI opportunity with governance, revealing organizations that have largely established control frameworks but now face growing friction between oversight requirements and deployment speed.
Read Report G2 Research Published May 28, 2026 Cross-industry 18 min read
The State of AI in Sales and Marketing How sales and marketing leaders are adopting AI across their workflows, revealing patterns in maturity, automation boundaries, and human-AI collaboration.
Read Report G2 Research Published May 1, 2026 Technology/SaaS 28 min read
AI Monetization In Transition How 110 software organizations are navigating AI pricing, packaging, and cost recovery — revealing a market where AI is strategically non-negotiable but commercial maturity still lags, 48% of teams are investing without profitability, and hybrid packaging has become the default as value shifts toward embedded workflows and outcomes.
Read Report G2 Research Published May 1, 2026 Cross-industry 20 min read
Managed By Humans, Accelerated By AI How 115 business professionals are using AI in day-to-day team management, revealing a clear pattern of guarded delegation: AI handles routine execution and self-service, while humans still gate important decisions and managers shift toward strategy.
Read Report G2 × Salesforce Published Apr 1, 2026 Technology/SaaS 28 min read
From SaaS to AI: Why go-to-market models are being rewritten How AI-selling companies are changing the way they price, sell, and run revenue operations — and why no single team owns revenue anymore.
Read Report 