AI & Agents

Research on AI adoption, agents, governance, trust, value, and the categories being reshaped by AI.

8 reports

AI & Agents · G2 Research

Agentic Voice AI in 2026: ROI, Autonomy & Adoption Data

Agentic voice AI in 2026: G2 interviewed 359 leaders. 82% of live deployments report positive ROI, 92% run with high or partial autonomy.

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More in this area

G2 ResearchPublished Sep 29, 202635 min read

What CFOs, CIOs and CTOs Weigh When Choosing an LLM

85% of enterprise LLM buyers let their own workload test decide, not benchmarks; 53% have no cost-per-outcome metric. 102 US leaders.

Software BuyingExecutivesLarge Language Models (LLMs)

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G2 × OneAdvancedPublished Sep 21, 202632 min read

The Connected Mandate 2026: UK AI Readiness Gap

How 100 UK business decision-makers experience technology fragmentation and AI readiness: 77% run on estates where 60% or less of software is connected, 90% flag security or compliance exposure, only 7% can quantify AI financial return, and 73% call becoming a connected organisation business-critical.

AI AdoptionSystems IntegrationExecutives

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G2 × HubSpotPublished Aug 26, 202618 min read

State of AEO 2026: AI Outpaces Measurement

G2 research from 153 B2B marketing decision-makers finds AI answer engines are becoming buyers' first research step faster than marketing teams can measure their visibility and impact.

Revenue & GTMExecutives

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G2 ResearchPublished Aug 24, 2026Technology & SaaS19 min read

70% of Product Roadmaps Are Shifting Toward AI. Monetization Is Still Unresolved.

G2 Research's 2026 study of 549 professionals finds 70% of product roadmaps now bend toward AI, but most still have not settled on how to charge for it.

Pricing & MonetisationProduct StrategyExecutives

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G2 ResearchPublished Aug 14, 2026Technology & SaaS20 min read

73% of AI Pricing Professionals Favor Flexible Models. Blanket Premiums Are Collapsing

Seventy-three percent of AI pricing professionals favor usage-based or hybrid models, while most accept only a modest premium with proof. See what buyers now expect from AI vendors.

Software BuyingPricing & MonetisationVendors

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G2 × AdobePublished Jun 15, 2026Retail & E-commerce15 min read

AI & Personalization in Ecommerce 2026 | G2 Research

80% of enterprise commerce orgs are adopting AI. G2's 2026 study of 100 leaders reveals strategies for personalization and platform modernization.

AI AdoptionSystems IntegrationExecutives

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G2 × XactlyPublished Jun 1, 20268 min read

AI Adoption in Sales Performance Management

How enterprise sales performance management teams adopt, validate, govern, and scale AI.

AI AdoptionRevenue & GTMExecutives

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