Sales & RevOps

Research on software buying, human and AI-assisted selling, revenue operations, and go-to-market change.

4 reports

Cross-industry · G2 Research · Published May 28, 2026

The State of AI in Sales and Marketing

How sales and marketing leaders are adopting AI across their workflows, revealing patterns in maturity, automation boundaries, and human-AI collaboration.

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More in this area

G2 ResearchPublished Jun 15, 2026Cross-industry19 min read

AI Speeds Discovery, But Trust Still Decides

How 335 B2B professionals are navigating AI-assisted vendor research, revealing a buying process where AI accelerates early discovery and content triage but human verification and direct negotiation still govern final decisions.

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G2 × DonorPerfectPublished May 1, 2026Nonprofit18 min read

Built to Connect: How Nonprofits Are Modernizing Donor Management

103 nonprofit fundraising leaders reveal a clear gap between relationship-first strategy and fragmented operating reality. Every team agrees on stewardship principles, but only 16% have a mostly integrated stack. Lean teams absorb manual cleanup, duplicate records, and missed follow-up while 75% await proactive intelligence tools that surface what to do, not just what happened.

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G2 × SalesforcePublished Apr 1, 2026Technology/SaaS28 min read

From SaaS to AI: Why go-to-market models are being rewritten

How AI-selling companies are changing the way they price, sell, and run revenue operations — and why no single team owns revenue anymore.

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