Sales & Revenue Operations

Research on Sales & Revenue Operations.

7 reports

G2 Research · Published May 28, 2026

Where AI Stops and Human Selling Wins

How sales and marketing leaders are adopting AI across their workflows, revealing patterns in maturity, automation boundaries, and human-AI collaboration.

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More in this area

G2 × PipedrivePublished Nov 4, 202626 min read

Why Sellers Still Copy AI Notes Into the CRM

67% of sellers using AI meeting capture still copy notes into the CRM by hand. G2’s 113-seller study shows where seller-centric AI stops short.

AI AdoptionAI Trust & GovernanceVendors

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G2 ResearchPublished Nov 3, 202615 min read

The State of Software Buying in 2026

Software budgets are growing, but buyer trust depends on transparency, practical AI, smooth implementation, and ongoing support. Explore four trends from G2 Digital Markets' research into software purchase and adoption.

Software BuyingRevenue & GTMVendors

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G2 ResearchPublished Jun 15, 202619 min read

AI Speeds Discovery, But Trust Still Decides

How 335 B2B professionals are navigating AI-assisted vendor research, revealing a buying process where AI accelerates early discovery and content triage but human verification and direct negotiation still govern final decisions.

Software BuyingBuyers

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G2 × XactlyPublished Jun 1, 20268 min read

AI Adoption in Sales Performance Management

How enterprise sales performance management teams adopt, validate, govern, and scale AI.

AI AdoptionRevenue & GTMExecutives

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G2 × DonorPerfectPublished May 1, 2026Nonprofit18 min read

Built to Connect: How Nonprofits Are Modernizing Donor Management

103 nonprofit fundraising leaders reveal a clear gap between relationship-first strategy and fragmented operating reality. Every team agrees on stewardship principles, but only 16% have a mostly integrated stack. Lean teams absorb manual cleanup, duplicate records, and missed follow-up while 75% await proactive intelligence tools that surface what to do, not just what happened.

Revenue & GTMSystems IntegrationExecutives

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G2 × SalesforcePublished Apr 1, 2026Technology & SaaS28 min read

From SaaS to AI: Why go-to-market models are being rewritten

How AI-selling companies are changing the way they price, sell, and run revenue operations — and why no single team owns revenue anymore.

Pricing & MonetisationRevenue & GTMExecutives

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