Marketing

Research on buyer discovery, trust, positioning, and the changing role of AI in software marketing.

5 reports

Cross-industry · G2 Research · Published Jun 15, 2026

AI Speeds Discovery, But Trust Still Decides

How 335 B2B professionals are navigating AI-assisted vendor research, revealing a buying process where AI accelerates early discovery and content triage but human verification and direct negotiation still govern final decisions.

Read Report · 19 min

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G2 ResearchPublished Aug 3, 2026Cross-industry13 min read

Trust, Visibility, and the Cost of Sharing Expertise

How 111 business professionals are sharing expertise at work: 59% say helping others is their primary motivation, 45% prefer one-to-one or small-group formats over broadcast, 79% name time and production effort as the main barrier to sustained sharing, and 99% require guardrails before adopting AI-assisted sharing.

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G2 × AdobePublished Jun 15, 2026Retail/eCommerce15 min read

Transforming Enterprise eCommerce: Strategies for AI Adoption, Personalization, and Platform Modernization

G2 engaged with 100 industry experts to understand how enterprise commerce brands are rethinking platforms, personalization, and customer experience. This research reveals six key findings and five strategic themes shaping modern commerce.

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G2 ResearchPublished May 28, 2026Cross-industry18 min read

The State of AI in Sales and Marketing

How sales and marketing leaders are adopting AI across their workflows, revealing patterns in maturity, automation boundaries, and human-AI collaboration.

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G2 × SalesforcePublished Apr 1, 2026Technology/SaaS28 min read

From SaaS to AI: Why go-to-market models are being rewritten

How AI-selling companies are changing the way they price, sell, and run revenue operations — and why no single team owns revenue anymore.

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